My feelings are mixed when it comes to Snap and their Snap Preview Anywhere (SPA) product. I think that in general the product is genius and that it has many advantages. I do agree with snap that "all parties win" - the user gets a better experience, the publisher keeps the user on their site longer and they get an incremental monetization opportunity. And Snap get more exposure and awareness of its search engine.
On the other hand and mostly what bothers me is the "pop-up" effect. Nothing to do about it - I can't ignore the feeling of a small window popping up and covering a part of the reading area. It's a bit annoying to me.
I do have two suggestions for Snap. First, I would consider widgetizing the bubble. What I would like to see is a dedicated window frame on the blog sidebar for example, showing me the previews on the side and not the way it pops up now. There is a problem with my suggestion when the Snap widget isn't seen when the page is scrolled down.
My second suggestion may solve this problem and is related to the first one. As part of the options given to the end-user in the bubble why not let the user determine where on the page would he like the bubble to pop-up. Or even better, why not make the Snap bubble dragable - is this doable??
By adding Snap icon trigger as part of their new features I think they came very close to perfect and convinced me to add SPA to Web2Spot. Last week a few other enhancements were released:
You can customize the bubble color theme and logo and add a SPA on/off badge to your blog allowing the end-user to turn on or off the previews.
Now you're asking yourself why I'm covering Snap on Web2Spot when my blog is dedicated to Web 2.0 companies that are made in Israel? So, actually there is a relation because Snaps vice president of product Jay Maydad is originally from Israel and before moving to the US Jay worked for ICQ. This one's for you Jay. :-)