After Zlango and their icon-based language (ZMS), now comes Fontip with MyFont - a font messaging service (FMS). Both are offering a next generation text messaging enhancement to the heavy sms users as a downloadable java application to the mobile device.
Both products are similar in essence and are targeting the same market but are also different obviously. One has created an unusual icon language and the other has created a collection of designed fonts.
I couldn't help noticing the similarities when first reading about Fontip on De Gardener.
Both companies are based in Israel. Is this becoming an Israeli niche and where else is